2, the strategy analysis of green packaging for cosmetics

2.1 sustainability of cosmetic green packaging

In this new era, people pay more attention to environmental protection. Under the environment of low carbon, environmental protection and green, the sustainable packaging of cosmetics will be a new trend. According to the experiment and implementation of multi market market, carton packaging is one of the best green packages in the present and future development. Therefore, the manufacturer should increase the strength, reduce the use of unfriendly materials to the environment, increase the use of environmental friendly materials, and be particularly important for the sustainability of cosmetics package. Consumers are not only consuming, but also safe and environmentally friendly. They also attach great importance to the idea of promoting low carbon and green environmental protection. For cosmetic manufacturers, how to integrate the concept of green and environmental protection into its product packaging is a great deal to meet the consumer's pursuit of quality. It has a profound effect on the brand's own image. Producers often ignore this role. It is pointed out that the growth rate of the sustainable packaging market is obviously superior to the development of the whole packaging industry, and the future development trend of the producers is more focused on the packaging of products that have both sustainability and less environmental impact. The product itself and its brand image, economic benefits and environmental awareness are a perfect solution to the whole environment.

2.2 environmental protection in cosmetic packaging

(1) completely renewable packaging requires multiple screening, selection of raw materials and effective design. The traditional cosmetic packaging design pays more attention to the beauty of the packaging, the protection of the contents and the convenience of the usability. Nowadays, in the environment and the ecological environment which is increasingly destroyed, environmental protection has become a problem that people pay more and more attention to. In this environment, as a big market, packaging is of great concern. It is an important part of environmental protection. The environmental protection of packaging can be reflected in whether it is easy to degrade and recycle.

This is a problem we often overlook, too much pursuit of external quality. In the material selection, the weight of the overall selection is the soul of the packaging, not the so-called "appearance" of the one-sided theory that represents everything. The selection of environmental and green raw materials is the most important thing to pay attention to and pay attention to. A single material is more conducive to recovery and is a good way to reduce the cost.

(2) the recovery and classification of cosmetics packaging also fully embodies the awareness of environmental protection. If a packaged product uses more than two packaging materials, then these materials must have the characteristics of easy separation. After some simple operations, they can be separated to facilitate recycling and reuse. For example, in the domestic packaging or in a large number of use of plastic paper, this material is elegant and smooth, has the advantages of heat resistance, moisture resistance, but, it is impossible to have all things, this material is not easy to separate and finally recycled, after the incineration will produce harmful gas, the environment can not be ignored damage, use This material is in the design of the lack of environmental awareness, damage to the public environment is a behavior.

3. The future of cosmetic packaging

No matter in any industry, the choice of environmental protection, choice of green, can also mean the future of the product, the "change of the market", the cosmetics industry as the first card in the fast consumer goods, should fully reflect its sufficient awareness of environmental protection, to play a major trend of the "environmental effect". The green whirlwind of sustainable development has gone through all fields of the world. The cosmetic industry is also striving for the coexistence and the equal condition of the environmental protection and function of cosmetics packaging, paying attention to the quality of its essential quality and optimizing the packaging. But on the back of "simplicity, green and environmental protection", the situation is still complex. Although the cosmetic industry has made remarkable and remarkable achievements in green packaging in the past, it is much more difficult and more challenging for the cosmetic industry to be green. The link is its own object, it is the consumer's personal use, so the security must be considerate, and the appreciation of the external packaging, the beauty of the packaging, the luxury, and the important link of the product itself, is a two-way balance. The importance of the environmental packaging in the beauty and the personal care industry is of great importance. No doubt, in the current of green environmental protection so popular, green environment itself, there are many kinds, recyclability should be the core of environmental protection, but in the daily cosmetic packaging, rarely see the use of recyclable packaging. The concept of environmental protection is now being raised and publicized more and more, because "more" has not shown its real advantages, appears to be platitudes, lack of creativity, and makes its environmental packaging into a burnout period. For today's consumers, the awareness is becoming more and more high, and the choice of products is more critical. In meeting the quality of the product itself, it also meets the dual requirements of the consumer's good sense and beauty. In this way, consumers are pursuing the quality that they think are worthy of consumption. They are not one of the one-sided words of the business, and more people are based on rational consumption. Therefore, the business needs a complete and thoughtful creativity before the production, the courage to innovate, the courage to try, any industry if stagnated, the future development can not see, and what the future can be said. Actively promoting and utilizing the concept of sustainable development, with a new and unique business model as the starting point, is not a surface to promote environmental protection as a gimmick, environmental protection is a big concept, people often hear more, should find more easy to be understood and accepted by consumers new concept model, consumers more hope. It is through the products and services they use to reflect their environmental protection, so this requires the manufacturer itself to find out the real consumer psychology, if the pursuit of sales, the pursuit of the so-called fashion trend, the neglect of consumers is the body of consumption, that product itself will not have much The future of development. The problem of consumer concern is more and more diverse, such as the treatment of packaging waste, in the process of production, as far as possible to save resources, reduce the damage to the environment, to truly realize the renewable, recyclable, recyclable environmental protection concept, environmental protection is not just speaking, it is not a surface action, it is really necessary to fit in. Practically, make the quality and packaging grow together. To reduce consumption, recycle and reuse is the most familiar environmental guide for consumers. On this basis, if the packaging can be more optimized, is not the result of getting twice the result with half the effort? It is best to convert the concept of product optimization into the real environmental and efficient packaging of the consumer, and play the role of mutual integration and mutual promotion to achieve a win-win situation in the real sense. But the optimization is not simplified. In the future packaging industry, the combination of optimization and environmental protection is believed to be a great progress and remarkable success in the cosmetic industry and even the whole packaging industry.

4. Conclusion

In the age of this material explosion, the times are progressing and developing. Of course, the development of human beings is certainly not likely to stagnate. The embodiment of rapid consumption is present, while the pursuit of beauty, touch and texture, consumers begin to pay attention to the product itself, including production process, production materials, production packaging and so on. For the better and better demand for consumers, of course, businesses should make corresponding changes to improve the overall quality of the products inside and outside the product. To a greater extent, the products that make consumers happy and happy are not only a promotion of the brand's own image, but also a reflection of the image of social responsibility. Therefore, it is also a new pattern of long-term consumption to consolidate consumer loyalty. Now the big brand cosmetics, the brand demand has risen to the consumer demand, all these changes are the tide of witness environmental packaging, is an irreversible trend, "beauty" is better than everything, in the cosmetics industry is more profound, green environmental protection, full and thoughtful, and outstanding, this is It is the ultimate demand and goal of consumers and cosmetics industry. The big business is the green, environmental protection flag, so what to do is not stop the new, creativity is not only likely to win in the green army, not to be washed away by this trend. The enterprise is standing in the green tide, it can explain that we are carrying out the innovation idea, producing for the famous brand of Procter & Gamble and Unilever, as producer, while protecting the products, convenient and practical, beautifying the products, based on the consumer's consumption psychology, in the green and green world, one piece belongs to the green and green world. To adapt to the new world of social trend and realize the goal of unifying potential and reality, the concept of green environmental protection should be displayed in the right and subtle way while the concept of green environmental protection is just right.